Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

NPD Reports Women are More Keen on Green
Dec 23, 2008
 Printable format
 Email this Article
 Search

According to a report, Green 2008: Consumer Attitudes and Behaviors, from The NPD Group, Inc., a market research company, more than half of consumers surveyed consider themselves extremely or very interested in environmentally-friendly products. Women appeared to have a stronger interest in "green" products than men (57% vs. 47%). In addition, women are significantly more likely to be purchasing "green" products and more likely to be willing to pay a higher price.

The report said that more men than women consider themselves to be well-informed about "green" products. "While men may be well-informed and have less interest in the category than women, the question to ask is why – is it the fact they are well-informed that is making them less interested, or is it a case where they don’t know what they don’t know?," said Mark Delaney, director of The NPD Group’s Home division. "In either scenario, manufacturers and retailers need to drive marketing and education efforts that will help the less-involved consumer understand the benefits of 'green' and what makes a product 'green.'"

NPD says that the top environmentally-friendly items include energy star appliances, of which 60% are currently using. The other "green" items currently used include CFL bulbs and rechargeable batteries.

Back to Daily News

 

Daily News

...........................................................

Dec 19, 2014: Whirlpool Corp. provides guidance for 2015

Dec 19, 2014: Panasonic to showcase built-in appliances at LivingKitchen 2015

Dec 19, 2014: New residential construction in November 2014

Dec 19, 2014: 2014 U.S. steel production up 0.7% from 2013

Dec 19, 2014: Strong North American PCB Order Growth in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows