Sharp Launches New Ad Campaign Nov 25, 2008

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Sharp Electronics is rolling out the third phase of its national marketing and ad campaign that will focus on its leadership and innovation in LCD and feature the Limited Edition Aquos LCD TV.

This phase of the campaign highlights the Limited Edition Aquos LCD TV series. The print and broadcast ads showcase the true slim design and excellent picture quality of the Limited Edition series, set in a simple, clean background setting, the company said.

In addition to the TV commercials and print advertising, the marketing campaign is upgrading the micro site www.lifechangingbox.com with new sections dedicated to the Limited Edition Aquos LCD TV series, Aquos Advantage (Sharp’s enhanced customer-service program), the Sharp Aquos LCD TV series designed for the gaming industry, and an LCD Innovation section.

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