Zenith Launches Online Video to Help Consumers Install Converter Boxes Nov 18, 2008

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Zenith is launching a new online resource to help consumers properly install their new converter boxes.

More than 2 million Zenith converter boxes have shipped to retailers this year, with Americans redeeming more than 50,000 discount converter box coupons each day. The digital TV converter boxes, designed to bring digital television to old analog TVs that rely on an antenna, make it easy for viewers to enjoy the benefits of digital TV -- including better pictures, more programs, and advanced new digital closed captions.

Zenith is urging analog TV viewers to install their boxes now to begin enjoying the benefits of digital broadcasting and to avoid possible confusion about receiving the new digital channels on Feb. 17, 2009, when all of the nation's full-power TV broadcasters are required to make the final transition to all-digital service. The Zenith web site (http://www.zenith.com/dtv) now includes a new online video that shows how to scan the new digital channels with a touch of a button on the box's remote control. The video is also fully captioned and available online in Spanish.

The site also includes a new video interview with a Chicago teacher whose family uses analog TVs and antennas throughout the home (http://www.zenith.com/dtv/analogtv.html).

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