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Samsung Launches Washer/Dryer Social Networking Site
Nov 17, 2008
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Samsung announced the launch of Moms Like Us, an online social network (www.samsungmomslikeus.com) for their Washers and Dryers that celebrates “Life, Laundry and the Pursuit of Cleanliness.”

Developed by Cheil USA Interactive Group, the site balances product information and social media. Participants can enter a sweepstakes to win a washer and dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry tips.

Along with product information, the site features four “Samsung Moms.” These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences.

Moms Like Us also features blog posts from Ree, The Pioneer Woman. She describes herself as “The wife of a rugged cattle rancher, the mother of four spirited children, all living on a cattle ranch in the middle of nowhere.” Her fresh perspective on being a modern mom is a perfect fit for this social media network.

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