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LG Electronics unveiled Pro:Centric, a standards-based application platform for interactive communications interface.
Understanding the need for a cost-effective universal content delivery system in the lodging and hospitality market, LG Electronics developed the Pro:Centric technology. The application provides a way for hotels to deliver uniform services and features across both RF (radio frequency)
and IP (Internet protocol) based networks, without the need for additional hardware such as set-top boxes. This also allows for portability between existing platforms, as well as quicker execution of new applications and back office integration. Through the platform, the company's LG700H television series, for example, is designed to interface with interactive program guides, games and Internet data feeds, as well as applications designed to connect guests to hotel services such as room service menus, spa services, and golf course scheduling.
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