Braun Volume Declines in July-September Fiscal Quarter Nov 3, 2008

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Sales volume of Braun-branded products fell by double digits in the first quarter of the fiscal year of Procter & Gamble, the brand’s parent company.

According to a P&G statement, Braun’s sales volume fell because of a double-digit percentage dropoff in sales of male hair removers, its exit from the U.S. home-appliance and Tassimo coffee-appliance businesses, and the impact of supply constraints in Western Europe. In spite of Braun’s decline, net sales for P&G’s overall grooming business unit rose 6% to US$2.1 billion for the company’s first quarter, thanks to low single-digit growth in blades and razors sales—driven largely by the double-digit growth in sales of Gillette’s Fusion product line.

Overall, P&G posted a 9% jump in net income to $3.3 billion in the quarter, and a net sales gain of 9% to $22 billion.

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