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Stefan Buchberger, from the University of Applied Arts, Vienna, Austria, won the Electrolux Design Lab 2008 competition for inventing Flatshare, a modular fridge with individual compartments for people who live with several roommates.
Flatshare consists of a base station and up to four stackable modules. The modules allow each individual user to have his or her own refrigerator space and can be customized with various colorful skins as well as with add-ons like a bottle opener. Handles mounted on the side make it easy to transport the modules.
"I got the idea to create the Flatshare fridge because in many shared flats there is a problem with the refrigerator," says Buchberger. "It gets filthy because no one person feels responsible for cleaning it."
The jury was impressed by the ingenuity. "A fridge is a tricky thing to reinvent," says Henrik Otto, head of Global Design for Electrolux and chair for the jury. "Flatshare, however, manages to be new in a fun and expressive way. A shared refrigerator is also very relevant from a consumer-insight perspective, managing to resolve the needs and wants of the target group."
The Design Lab 2008 award is a prize of approximately US$7,000 and a six-month internship at one of Electrolux global design centers.
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