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Wal-Mart Brazil has launched its first virtual store.
In Brazil, shoppers of Wal-Mart’s Bompreco hypermarkets in the Northwest and Big in the South can access the Web sites of both formats, and be redirected to Wal-Mart’s e-commerce homepage.
Non-food categories, such as household appliances, are sold on the Web site, amounting to more than 10,000 items.
Wal-Mart Brazil Chief Executive Officer Héctor Núñez called the e-commerce launch a milestone in the company’s history in Brazil. “We are undergoing a moment of expansion, and we really believe and wager in Brazil,” Núñez said in a statement.
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