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Awareness, Potential for Blu-ray Disc Devices Rising
Jun 9, 2008
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About 45% of HDTV owners in the U.S. now claim to be familiar with Blu-ray Disc (BD), up from 35% in June 2007, according tp market research firm NPD Group. And, while only 6% of all consumers surveyed said they plan to purchase a BD device, NPD found purchase intent to be higher among the growing population of HDTV owners, boding well for the future of the format.

NPD’s 2008 Blu-ray Disc Report reveals that 9% of HDTV owners plan to buy a BD-capable player in the next six months. “With HDTVs now in approximately 40 million US households, that percentage translates to a pool of almost 4 million potential BD player buyers,” according to Russ Crupnick, entertainment industry analyst for NPD.

Nevertheless, manufacturers still face challenges. Although HD-DVD is no longer a competitive threat, many consumers are content with standard-definition DVD players and content. The leading reasons cited as barriers to purchase were a perceived high cost of BD players and a belief that standard-definition DVD is “good enough.” 

Ba. And, while only 6 percent of all consumers surveyed said they plan to purchase a BD device, NPD found purchase intent to be higher among the growing population of HDTV owners, boding well for the future of the format.

NPD’s “2008 Blu-ray Disc Report” reveals that 9 percent of HDTV owners plan to buy a BD-capable player in the next six months. “With HDTVs now in approximately 40 million US households, that percentage translates to a pool of almost 4 million potential BD player buyers,” according to Russ Crupnick, entertainment industry analyst for NPD.

Nevertheless, manufacturers still face challenges. Although HD-DVD is no longer a competitive threat, many consumers are content with standard-definition DVD players and content. The leading reasons cited as barriers to purchase were a perceived high cost of BD players and a belief that standard-definition DVD is “good enough.” 

 

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