LG Electronics, Cable Operators Reach Two-Way "Plug and Play" Accord Jul 29, 2008

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LG Electronics, Inc. announced the signing of a memorandum of understanding (MOU) with the top six U.S. cable operators, supporting the use of the "tru2way” technology platform for delivering two-way interactive digital cable services without a set-top box.

Developed by Cable Television Laboratories Inc. (CableLabs), tru2way "plug and play" technology is backed by the nation's six largest cable companies—Comcast, Time Warner, Cox, CableVision, Charter, and Bright House Networks -- which together account for an estimated 80% of all U.S. cable subscribers and some 105 million homes.

Tru2way technology allows consumers to receive interactive cable services, including video-on-demand, voting and polling, games, and e-commerce in integrated retail DTVs without the need for a separate set-top box.

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