Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Arçelik Named Turkey's Most Memorable Brand
Apr 8, 2008
 Printable format
 Email this Article
 Search

A Nielsen survey has once again named Arçelik Turkey's most memorable brand and most memorable firm in 2007.

The recent survey asked, "What is the firm that first comes to mind?" without mentioning any product, brand or category. Arçelik again ranked first, while Koç took the second spot and Beko and Ülker shared third place. In a question asking if customers felt any affinity with a brand, one-fifth replied that they did not feel an affinity with any brand. Among the brands that consumers do have an affinity with, Arçelik ranked first, Ülker second, and Nike and Adidas took third. Other brands that consumers felt an affinity with were Pınar, Vestel, Sony, Beko, Levi's, Bosch, and LCW.

Back to Daily News

 

Daily News

...........................................................

Nov 21, 2014: Electrolux: new U.S. fridge efficiency requirements are more complex than anticipated

Nov 21, 2014: Whirlpool brand launches Perceptions of Care video

Nov 21, 2014: Hon Hai 3Q profit $1 billion

Nov 21, 2014: Environmental Product Declarations for aluminum product types released

Nov 20, 2014: Report: Drop in affluents' consumer confidence may foretell signal trouble ahead for some retailers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows