CEA Launches Additional DTV Campaign Apr 7, 2008

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To encourage baby boomers to help their elderly parents, relatives, and neighbors get ready, the Consumer Electronics Association (CEA) enlisted actress Florence Henderson, best known for her role as Carol Brady on TV's "The Brady Bunch," to launch the Convert Your Mom public awareness campaign.

Beginning with a satellite media tour hosted by Henderson in early May, the Convert Your Mom campaign will feature a special downloadable guide and tips for getting ready for the digital TV transition, among other elements:

• The campaign will remind viewers who rely on an antenna and an analog TV set for reception, that they have choices to continue enjoying free over-the-air television.
• Buy a new TV with built-in digital tuner
• Subscribe to a pay-TV service like cable or satellite TV
• Purchase an affordable Digital TV Converter Box to receive over-the-air digital TV signals and convert them for analog viewing.

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