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Husqvarna Launches New Marketing Campaign
Apr 1, 2008
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Husqvarna today announced the company's new Husqvarna Brand marketing campaign, "Master Your Great Outdoors." The campaign, based upon consumer insights, is designed to engage landowners and homeowners that desire professional outdoor power equipment for their outdoor projects.

The program will educate consumers and help drive traffic to Husqvarna Total Source servicing dealers across the country via a comprehensive integrated marketing campaign that includes two sets of National TV, Radio, and Print advertisements focusing on Husqvarna's products; the other spotlights the "masters of outdoor power equipment," or Husqvarna Total Source Servicing Dealers, who provide customers with service.

The campaign also includes a Web-based resource portal, www.MasterYourGreatOutdoors.com, with outdoor advice, maps, and charts with information on the optimal time to seed, fertilize, and aerate, and a neighborhood forum where users can chat and learn from virtual neighbors nationwide. The site will also feature quarterly Web contests to spark consumer interest and engagement.

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