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Proctor Silex, a brand within the Hamilton Beach Brands portfolio, is launching a new line of small appliances called Proctor Silex Plus, which is positioned as offering an enhanced focus on design and functionality.
The products were unveiled at the recent International Home and Housewares Show, and the line consists of products such as a toaster that raises toast higher and a hand mixer that is packaged with a storage case.
The appliances will be on retail shelves in April.
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