Italy's Indesit To Manufacture Its New Brand In Turkey Mar 24, 2008

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Italy's Indesit will produce and launch its new brand "Hotpoint-Ariston" in Turkey before expanding to other markets in Continental Europe. Hotpoint-Ariston is a dual brand concept created by Indesit after the acquisition of popular UK brand Hotpoint. Indesit plans to invest €40-50 million (approx. $62-77 million) in Turkey between 2009 and 2010.

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