Haier Appliances to Acquire Indian Brands Mar 7, 2008

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Haier Appliances India, the wholly owned subsidiary of the Haier Group Corp (HGC), is planning to acquire Indian brands. The company currently manufactures washing machines and CTVs at Dehradun, India and air-conditioners at Haridwar, India by way of third-party manufacturing. The company imports LCD and Plasma TVs and high-end spilt ACs.

In line with its expansion plans, the company launched a new range of air-conditioners, comprising of 16 split AC models and nine window AC models, along with nine new refrigerator models in the frost-free and direct-cool categories. The company is also trying to replicate its international business strategy of acquiring brands and facilities to drive growth. Haier's new approach includes consolidating its dealership and distribution network, product upgrades, and entering new segments such as commercial cooling, refrigeration, and water heaters. (Business Standard) 

 

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