Retailer Best Buy will begin stocking and selling coupon-eligible DTV converter boxes on Feb. 17, 2008 in all of the company's more than 900 stores across the United States. At that time, consumers can redeem DTV converter box coupons from the National Telecommunications and Information Administration (NTIA) and receive US$40 toward the purchase price.
Best Buy is committed to helping customers make smooth transition from analog to digital broadcasting. Beginning in early 2006, Best Buy began providing consumers with in-store and online information about the DTV broadcast transition including brochures and a dedicated page at BestBuy.com/DTV. In October 2007, Best Buy was the first CE retailer to exit the analog business, pulling all analog tuner products from store shelves.
As the transition date draws closer, Best Buy is continuing to develop new ways to educate consumers. Best Buy is launching a dedicated hotline -- 877-BBY-DTV9 -- where consumers can call and speak with a trained home theater specialist to ask questions about the DTV transition and to learn about their options to get ready for the switch. Bilingual specialists are also available to work with Best Buy's Hispanic consumers. Later this spring customers will also be able to redeem their DTV coupons and order converter boxes through this hotline if they are unable to get to a Best Buy store.
In addition to the hotline, Best Buy store employees across the U.S. have received training on the DTV broadcast transition and the options available to consumers. Store employees in positions that are most likely to assist consumers with DTV broadcast transition inquiries have participated in an additional series of in-depth training sessions since June 2007. Education efforts will continue through the remainder of 2008, and all the way through the transition date of February 17, 2009.
Best Buy will stock an Insignia-branded analog-to-digital converter box exclusively, retailing at $59.99.
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