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Haier Enters Commercial Refrigeration in India
Jul 28, 2008
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Haier announced its foray into the commercial refrigeration segment with the launch of deep freezers in the Indian market.

"The new range of deep freezers marks a step forward our endeavour to bring in innovative products to the Indian market," said Haier Appliances India director and chief operating officer, Pranay Dhabhai.

The company plans to sell around 20,000 units in the first year and is targeting a 12% market share in the total domestic market for the product. The deep freezers are mainly for use in commercial refrigeration and would be available in two variants--a hard top opaque and glass top with sliding door. The new freezer models are energy efficient and CFC free.

Haier said it will initially import the products from its manufacturing unit located in the Middle East and begin local manufacturing next year.

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