LG Electronics has appointed former Electrolux marketer Andy Mackay to the new role of UK sales director for digital appliances. He will also be responsible the cooking, floorcare, refrigeration, and laundry products.
LG says the appointment is a "significant strategic shift" in its structure in the UK because it is the first time that it has had a dedicated sales director for its home appliances portfolio and is part of a move to increase its focus on that sector.
Mackay, who takes over the role this week, was previously the brand and marketing director at Electrolux UK and Ireland across the Zanussi, AEG and Electrolux brands.
to Daily News