Sony Electronics announced a program to further encourage consumers to recycle their old television sets. Sony will be offering, until March 15, 2008, a $100 coupon towards the purchase of a new Sony BRAVIA high-definition TV at Sony Style stores, online at sonystyle.com, and through Sony Style telesales at for every old set recycled through the Sony Take Back Recycling Program, which kicked off September 15.
The Sony Take Back Recycling Program was established with Waste Management Recycle America, to offer customers free recycling of any of their unwanted Sony products. Consumers can bring Sony-branded products, as well as other manufacturers' electronics products that may include a recycling fee, to 79 eCycling centers throughout the U.S. Those customers who drop-off their television, no matter what brand, to a participating collection site for recycling between now and March 15, 2008 will receive a coupon good towards $100 off the purchase of an HDTV from Sony Style retail (stores, online and telesales) through March 31, 2008.
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