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Sony Ericsson Ranks Highest in Satisfaction in Consumer Study
Nov 19, 2007
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Sony Ericsson ranks highest in overall wireless customer satisfaction, according to the J.D. Power and Associates 2007 U.S. Wireless Mobile Phone Evaluation Study--Volume 2.

Sony received a score of 741 points on a 1000-point scale, performing particularly well in features and battery functionality. Sony Ericsson also received the highest ratings from customers in operation and handset durability. Samsung and Motorola follow Sony Ericsson in the rankings.

The study finds that 40% of customers chose their wireless phone primarily due to the design and style of the handset. Other popular reasons for selecting a specific handset include: received for free (27%), easy to use (22%), discounted/reduced price (21%), small size (19%), digital camera features (15%), and variety of features offered (15%).

Overall satisfaction scores, based on a 1000-point scale, include:

  • Sony Ericsson--741
  • Samsung--728
  • Motorola--726
  • Industry Average--723
  • Nokia--721
  • LG--719
  • Sanyo--716
  • UTStarcom (Audiovox)--693
  • Kyocera--692

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