Thomson’s Electronics Premier Retail Networks (PRN) business, reached an agreement with Carrefour to deploy a retail media network that covers all of Carrefour’s Hypermarket store locations in Brazil.
In October, PRN signed an agreement with Carrefour, which is expected to be the first retailer in Brazil to deploy a chainwide retail media network. Carrefour’s Hypermarket locations in Brazil are visited by approximately 27 million shoppers each month. The new Brazilian in-store media network rollout has already begun, and more than 100 Carrefour hypermarkets will be equipped by the end of the year with a system that features 42-inch plasma screens in select areas within the store, 19-inch flat-panel LCD screens at checkout lanes, and a video wall made up of the TV monitors merchandised in the electronics section.
to Daily News