The third biggest white good producer of Europe, Arçelik is targeting to increase its market share in Poland to 10 percent in the year 2007. According to the article, published by Forbes magazine, the percentage of Poles, having knowledge about the Beko brand, which is struggling for the leading position with other companies of European origin, is rapidly increasing, although Beko has been operating in the Polish market for a short time.
The last issue of Forbes, published in Poland, is attracting attention on the stable growth of the Beko brand in this market. According to the magazine, the foremost targets of Beko in this market in 2007 are the strengthening of its position in the local and international markets, and increased brand awareness due to an intense marketing, sales and advertisement campaigns.
Arçelik hopes to increase the market share of Beko in Poland by more than two times in 2007. According to Country Manager Ohan Sayman, as quoted in the Forbes report, this will be accomplished by satisfying the increasing demand for built-in products, while continuing to offer a wide product range, the manufacturing of which benefits from the logistical advantage of an Eastern European location.
to Daily News