Majority of Consumers are Sharing Their Digital Photos Feb 3, 2009

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A majority of consumers are satisfied with their options for sharing digital photos, according to a new study by the Consumer Electronics Association (CEA). The study, Digital Imaging: A Focus on Sharing, found that 65% of consumers are satisfied with their options for sharing, protecting and backing up photos, and 63% are satisfied with their options for photo storage.

"Digital cameras are becoming increasingly pervasive enjoying a 77% household penetration rate, not to mention other popular consumer electronics devices such as cell phones that are capable of taking digital photographs,” said Chris Ely, CEA senior research analyst.

The study shows consumers took an average of 72 digital photos at the last event they attended and shared an average of 51% of the photos they took. The most popular means for sharing photos include emailing (55%), showing on personal computers (48%) and posting online (40%).

Traditional print photos remain a popular method for sharing images with the option to print at home, use an online kiosk or an online printer. Among consumers who post photos online, MySpace is used most frequently, followed by Facebook and dedicated photo sharing sites such as Photobucket and Snapfish. When deciding which service to use for sharing photos, consumers’ top factors include ease of access for friends and family, speed of uploading and cost of service.

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