Canon Communications announced figures confirming the successful launch of its latest co-located event. Last month, the company produced a 275,000 net sq ft, 1400 exhibitor event at the Donald E. Stephens Convention Center in Rosemont, IL, U.S. Its size will likely qualify the event as Canon's third entry in Tradeshow Week's "Tradeshow 200" list.
The Rosemont event featured the first co-location of three major shows–National Manufacturing Week, Assembly Technology Expo, and Quality Expo, acquired from Reed Exhibitions–and two new ones, Electronics Assembly Show and PLASTEC Midwest, of Canon's own creation. Attendance exceeded 26,000 buyers, and on-site exhibitor renewals for the 2008 show reached 70% of available space.
Canon's co-location strategy provides OEM buyers with access to mega-events in four key regions of the U.S.–West, Midwest, Northeast, and Southeast.
In a related development, Canon announced the launch of Medical Design & Manufacturing (MD&M) Midwest, which will be part of the next co-located Rosemont event in September 2008. The new show is expected to showcase 300 exhibiting companies and attract 4000 medical design and manufacturing professionals.
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