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Canon Tops Customer Satisfaction Polls
Oct 5, 2007
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Canon has been named "best manufacturer" in the digital camera market in terms of customer satisfaction. Canon was singled out from 15 brands in an Ipsos Insight Internet poll conducted this spring. Nearly a quarter of respondents (24%) picked Canon, followed by Kodak (17%), Sony and Nikon (15%), and Olympus (6%).

Canon won highest marks among younger, college-educated users and those with high incomes, the firm noted. Kodak earned kudos from older, less-educated consumers, Ipsos said.

Seventy percent of Internet households own a digital camera and 61% own a photo printer, the study found. Younger consumers reported higher digital camera ownership, and older consumers had stronger printer ownership numbers.

Ipsos also noted that digital cameras and home photo printers are second only to cellphones as the most pervasive consumer electronics in consumer's homes.

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