CEA Study Shows Positive Trend for Consumer Electronics Purchase Oct 4, 2007

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U.S. Home builders can take advantage of increasing consumer demand for integration of consumer electronics products into new houses, according to a study by the Consumer Electronics Association (CEA). While new housing starts are expected to decline by 21% in the U.S. in 2007, the consumer electronics industry should see an 8% increase in revenue, according to CEA’s 2nd Annual New Home Buyers and Technology Purchases study.

“The increasing importance of consumer electronics upgrades shows a positive trend in the future for home technology purchases,” said Tim Herbert, CEA senior director of market research. “Interestingly, new home buyers who did not purchase and install new technologies at the time they bought a house regret their decisions. Home builders have a unique opportunity to create new revenue streams by satisfying consumer demand for home electronics,” said Herbert.

The study also found that more than four out of five buyers of home technology are satisfied with the installation services they received. Consumer satisfaction with installation of consumer electronics products increased across the board over 2006. For example, 82% of consumers reported satisfaction in 2007, compared with 73% in 2006.

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