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Hamilton Beach/Proctor Silex Announces New Corporate Name
Oct 1, 2007
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Hamilton Beach/Proctor Silex, Inc., a manufacturer of small electric household appliances, changed its corporate name to Hamilton Beach Brands, Inc. The company's new corporate name and logo recognizes the company's 100-year-old heritage of bringing innovation into consumers' homes and emphasizes its mission to improve everyday living through its family of respected brand names.

Beginning this fall consumers will begin to see the company's new name and logo on its packaging and in marketing campaigns.

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