Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Best Buy Launches Educational HDTV Campaign
Sep 28, 2007
 Printable format
 Email this Article
 Search

Best Buy has launched an HD Done Right Campaign to embarking on a multichannel educational campaign to assist consumers through the HDTV and home theater purchasing process and clear up widespread consumer misconceptions about HDTV. The retailer based its assessment on a privately commissioned survey showing that 41% of HDTV owners understand "little to nothing at all" about high definition, while 89% of all consumers don't completely understand the technology or what it takes to experience it fully.

The cornerstone of the campaign is a micro site, AskABlueShirt.com, which assesses consumers' HDTV status; breaks down the elements of the HD experience, including components, source material, sound and installation; offers a budgeting pie chart, so that TVs aren't purchased to the exclusion of accessories and services; and provides a glossary of HDTV terms

Back to Daily News

 

Daily News

...........................................................

Jul 25, 2014: Whirlpool Refrigerator is First Commercial Application of Polyurethane Insulation Using HFO Blowing Agent

Jul 24, 2014: Remodeling Spending to Be Slower, But Still Strong, in Early 2015

Jul 23, 2014: Whirlpool North America Reports Record Operating Profits

Jul 23, 2014: Japan Destroyed 3.6 Million KG Fluorocarbons from Commercial Refrigerators and AC

Jul 22, 2014: Lennox International Reports Record Profit in Second Quarter

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows