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Digital camera unit sales were up 20% through the first half of 2007 vs. the same period in 2006, thanks to repeat buyers, according to The NPD Group. The category grew 9.5% in dollars during the first half as well.
More than half the market (54%) consists of consumers on their second or more camera vs. 46% last year. Half of repeat purchasers were adding, not replacing, cameras in the household.
Average selling prices continued to decline, dropping 13% to US$207 during the first half of 2007. Digital SLRs also dropped, falling $125 in price to an average of $970.
Accessory sales also increased. Flash-memory cards increased 46%, camera cases were up 16%, and zoom lenses were up 57%.
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