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Nokia: Internet Will Push Mobile Users to 4 Billion by 2010
Dec 1, 2006
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Mobile phone maker Nokia foresees the Internet becoming the driving force in the mobility market, with 4 billion global subscriptions in 2010. Nokia President and CEO Olli-Pekka Kallasvuo made his predictions in a speech to more than 2,000 people from the mobile and Internet industries attending the Nokia World 2006 conference in Amsterdam in the Netherlands.

"Mobile communications is once again changing even faster than many of us have predicted, and we are still far away from this being a mature market," said Kallasvuo (pictured). "The next wave of the Internet will be to make it truly mobile, creating new ways for people to connect to others and find information from wherever they are. Nokia intends to be at the forefront of this new era and be the company that truly merges the Internet and mobility."

Nokia said growth in the mobility industry was accelerating faster than predicted, and that it now expected the industry to reach the milestone of 3 billion mobile subscriptions globally in 2007, then 4 billion in 2010. Music, mobile TV and navigation services will play a key role in driving this growth, both in advanced and emerging markets.  Increasing numbers of users are accessing the Internet for the first time on their mobile devices rather than on a PC. Reflecting this, Nokia estimates the replacement market to account for about 65 percent of the global market this year and that this figure is expected to rise to over 80 percent by 2010.

Nokia also said that it expected more than half of the growth in mobile subscribers to come from emerging markets in the Asia Pacific region, including China and India. The company said it would continue to build its leadership position in these markets with a focus on both new and replacement or upgrade sales.
 

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