U-Line Corp. named Mark Russell Vice President of Sales & Marketing.
As U-Line’s vice president of marketing since March 2006, Russell now assumes leadership of all sales and marketing initiatives for the company. He will direct overall strategic planning; market research; new product development; brand positioning and implementation; integrated marketing programs; and market growth and expansion. He will also manage U-Line’s residential, marine, RV, export and inside sales divisions; overall product distribution; and a national network of independent sales representatives. Russell joined U-Line after 10 years in the high-end appliance industry, with experience in domestic and international marketing, brand management, research, design and sales support.