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Wolf, Viking, and La Cornue Rank as Most Prestigious Home Appliances
Sep 12, 2007
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High net-worth consumers rated Wolf the most prestigious home appliance brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Viking and La Cornue were rated second and third, respectively. Wolf appliances are ranked highly for delivering consistently superior quality and thereby building strong brand affinity. Almost three-quarters of consumers who are familiar with the brand would recommend it to people they care about most. Following are the 20 home appliance brands that were rated (in alphabetical order):

  1. AGA
  2. ASKO
  3. Bertazzoni
  4. Best
  5. Bosch
  6. Dacor
  7. Fisher-Paykel
  8. Gaggenau
  9. GE Monogram
  10. GE Profile
  11. Jenn-Air
  12. KitchenAid
  13. La Cornue
  14. Miele
  15. Siemens
  16. Sub-Zero
  17. Thermador
  18. U-Line
  19. Viking
  20. Wolf

The proprietary Luxury Brand Status Index (LBSI) survey is the measure of the prestige of leading brands among wealthy Americans. A national sample of 1600 wealthy American consumers, with an average income of US$301,000 and average net worth of $3.1 million, was surveyed online.

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