Circuit City Stores, Inc. improved its unbeatable Price Guarantee on all TVs in time for the holiday shopping season. Circuit City's previous Price Guarantee offered to beat a competitor's TV price by 10 percent or refund 110 percent of the difference in price. Now, on any TV, Circuit City will beat the competitor's price by 25 percent of the difference. Likewise, if customers see a lower advertised TV price from a competitor's local store with the same item in stock within 30 days of their purchase, Circuit City will refund 125 percent of the difference.
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