CEA Sponsors UAE Appliance & Electronics Expo Nov 9, 2006

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The Consumer Electronics Association (CEA) has partnered with Epoc Messe Frankfurt, producer of Hometech Middle East, a consumer technology expo in the United Arab Emirates (UAE). CEA will sponsor the 2007 expo and will co-produce an International CES pavilion at the event. The expo is scheduled for May 13-15, at the Dubai International Exhibition and Convention Center in Dubai, UAE.

"The UAE has become increasingly important to the global consumer electronics marketplace. As such, this partnership between the International CES and Hometech Middle East will further brand the event, and the entire Middle East region, as a global hot spot for consumer technology," said Karen Chupka, senior vice president of events and conferences, CEA. "We are excited for this unique opportunity to expand the scope of the International CES, and to better position CEA's members in the growing Middle Eastern marketplace."

As sponsor, CEA will co-produce conference sessions with consumer electronics experts and will host an international delegation to assist and educate U.S. companies and media organizations on the growing Middle Eastern consumer technology market.

Name Change in 2008
As part of the growing partnership with Messe Frankfurt, the event will be renamed the International CES/Hometech when the event is staged again in May 2008, and will feature the consumer electronics, home appliances and home automation systems.

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