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Circuit City Identifies Hot Holiday Electronics
Nov 2, 2006
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As American consumers prepare for the upcoming holiday shopping season, a new national survey spotlights the popularity of home electronics on individual and family wish lists.

More than 2,200 moms and dads responded to the survey, commissioned by consumer electronics retailer, Circuit City Stores, Inc. More than half (51 percent) chose home electronics, such as a new TV, digital camera or PC, as their top choice for a holiday gift for the whole family. Home electronics beat out a family trip (29 percent), a new car (4 percent), new home appliances (also 4 percent) and other gift ideas (12 percent).

Asked what kind of tech gift they personally would like to receive, moms and dads agreed they'd prefer a new TV.
Top three tech gift choices for men:
* Advanced TV, such as flat panel or HDTV (41 percent)
* New computer (19 percent)
* Video game system, such as Xbox 360, PlayStation3, or Nintendo
Wii (10 percent)

Top three choices for women:
* Advanced TV, such as flat panel or HDTV (24 percent)
* New computer (22 percent)
* Digital camera (16 percent)
Other tech gift choices included MP3 players, DVD players, a new cell phone and a new camcorder.

The Circuit City 2006 Holiday Survey was commissioned by Circuit City Stores, Inc. and conducted on the Internet Oct. 21-25, 2006 by Decision Analyst, Inc. of Arlington, Texas. The margin of error is plus or minus two percentage points.

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