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A.O. Smith Signs License Agreement with “Living with Ed”
Jul 23, 2007
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A. O. Smith Water Products Company has signed a long-term exclusive brand license / endorsement agreement with the producers of the hit TV series Living With Ed and it's co-star Ed Begley Jr.  Under terms of the agreement, A. O. Smith will use the trademark of the show and the endorsement of Begley to market its Vertex line of residential gas water heaters throughout the U.S.
Vertex is a 76,000 BTU power-vent residential gas water heater that features 90% thermal efficiency. It combines higher input with more efficient combustion to produce more hot water with lower operating costs.Vertex was developed by A.O. Smith in partnership with one of the U.S.'s leading design engineering firms as part of a U.S. Department of Energy (DOE) program. The 90 percent efficient Vertex will deliver significant savings on operating costs compared to "standard" 78% efficient water heaters. And with an estimated 127-gallon first hour delivery and 93 GPH recovery, the hot water capability of Vertex rivals that of a conventional 75-gallon tank-type unit.

The marketing relationship will be launched with the creation of a series of print, video and on-line materials featuring Living With Ed branding and Ed Begley Jr. endorsements.  In addition, Begley will make appearances at upcoming media events.

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