Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

A.O. Smith Signs License Agreement with “Living with Ed”
Jul 23, 2007
 Printable format
 Email this Article
 Search

A. O. Smith Water Products Company has signed a long-term exclusive brand license / endorsement agreement with the producers of the hit TV series Living With Ed and it's co-star Ed Begley Jr.  Under terms of the agreement, A. O. Smith will use the trademark of the show and the endorsement of Begley to market its Vertex line of residential gas water heaters throughout the U.S.
Vertex is a 76,000 BTU power-vent residential gas water heater that features 90% thermal efficiency. It combines higher input with more efficient combustion to produce more hot water with lower operating costs.Vertex was developed by A.O. Smith in partnership with one of the U.S.'s leading design engineering firms as part of a U.S. Department of Energy (DOE) program. The 90 percent efficient Vertex will deliver significant savings on operating costs compared to "standard" 78% efficient water heaters. And with an estimated 127-gallon first hour delivery and 93 GPH recovery, the hot water capability of Vertex rivals that of a conventional 75-gallon tank-type unit.

The marketing relationship will be launched with the creation of a series of print, video and on-line materials featuring Living With Ed branding and Ed Begley Jr. endorsements.  In addition, Begley will make appearances at upcoming media events.

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows