Cindy Crawford represents many things—beauty, class, style and success. Now, Cindy can add Remington products to the list. Remington, a leading men's and women's grooming, shaving and hairstyling brand, has signed the model, actress and businesswoman to represent it as spokesperson.
As part of her new role, Cindy will appear in a new TV commercial and new print ads for several of the innovative grooming and hairstyling products Remington is introducing to the market this fall. Beyond that, Cindy will be featured in other marketing communications, including online advertising, retail displays, sales materials and on www.remingtonproducts.com during the remainder of 2006 and into 2007.
Most of her efforts will focus on promoting Remington's new products and technologies, including the new hair-protecting Teflon fiber ceramic straightener and curling iron and the new MicroFlex series of men's rotary shavers, featuring Titanium-coated blades and collaborative design with BMW Designworks.
The new Remington ads featuring Cindy Crawford will premiere at a Nov. 13th event at ABC Studios in Times Square. Consumers can also keep their eye on www.remingtonproducts.com for more details and to stay up to date with Remington and Cindy.
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