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India's Times News Network reported that, following the appreciation of the rupee, some major appliances OEMs in India are planning to increase appliances prices. Other producers will turn to volume strategies to help mitigate the impact of shrinking export margins. The news network said Samsung plans to increase prices 5-10%. LG also plans to hike prices. Videocon, however, plans to increase exports to overcome the impact. Whirlpool's strategy is unclear, although the new source reported Whirlpool of India is in negotiations with overseas buyers.
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