Sharp Announces Triple Directional Viewing LCD Sep 28, 2006

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Sharp Corporation and Sharp Laboratories of Europe, Ltd. (SLE) have developed the Triple Directional Viewing LCD, which the company reports to be an industry first display that controls the viewing angle so that the display can show different images from the left, right, and center simultaneously.

Using a proprietary parallax barrier on a standard TFT LCD, the Triple Directional Viewing LCD splits light in three directions—left, right, and center—and displays three separate images on the same screen at the same time.

The technology is said to be ideal for consumer applications. Imagine, for example, people taking a drive in a van. The driver uses a car navigation system screen, the person in the passenger seat checks out tourist sites and restaurants, and the person in the back seat enjoys a movie on DVD, all in full-screen view.

In terms of commercial applications, Sharp says that the new triple directional viewing technology could be incorporated into multipurpose signs in public: it could display three different ads for stores or restaurants, each aimed at people walking in a certain direction.

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