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New GE-Brand Cameras Sold At Sears, Kmart
Jun 13, 2007
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GE-brand digital cameras, licensed exclusively by General Imaging (Torrance, CA), are to be sold by retailers Sears and Kmart—both Sears Holdings companies. General Imaging announced late last month that the two department stores signed a contract that made them the first retail outlets to carry the new cameras.

Sears and Kmart are offering the A730, GE's entry-level camera, in the standard black body color. Under an exclusive agreement with General Imaging, Sears offers the A830 in white and the ultra-compact G1 in navy. Kmart sells the A830 in blue.

Jonathan Magasanik, vice president and general merchandise manager for Sears Holdings, said in a published statement that his company believes that "the GE name carries tremendous weight with consumers," and he expects the cameras to be "a big hit" with customers.

Features of the A730 model include seven megapixels of resolution, a 3x zoom, and a 2.5-in. LCD screen. The A830 provides eight megapixels of resolution, while the G1 offers 7 megapixels, a 3x zoom, and a 2.5-in. screen in a smaller package: 3.625 in. by 2.5 in.

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