Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

GE Makes Push into Korea's Appliance Market
Sep 26, 2006
 Printable format
 Email this Article
 Search

GE is forming a sales agreement with GE Korea to introduce four GE brands, GE, RCA, Monogram, and Hot Point in the Korean market.

GE now has two agencies in Korea, White Consumer Electronics and GKA International, and aims to increase its share of the market, according to an IT Korea report.

The new agency will deal with GE products including refrigerators, fridges, washing machines, dry machines, microwave ovens and dishwashers. White Consumer Electronics has focused on sales of GE and Monogram refrigerators.

GKA International plans to aggressively market high-end refrigerators, including working with construction companies in the built-in market. It is also mulling over introducing 110V 50Hz products used in the U.S. market as a part of competitive price strategy instead of sticking with 220V 60Hz products.

"We plan to open 10 sales outlets in major cities across the country," said Jeong Yeon-guk, CEO of the company. "We will provide customer service for RCA and Hot Point products, which was earlier suspended after shutdown of Koram Electronics."

"We are confident about increasing presence in the market by offering tailored customer service and marketing policies," he added. "Now that 15 years have passed since the first import of consumer electronic products, we expect replacement demand to increase."

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows