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Groupe SEB and Electrolux are identified as the world market leaders for small household appliances in 2005 by IMS Research. In a report titled, “The Worldwide Market for Small Household Appliances—2006 Edition,” Groupe SEB is identified as the number one supplier for both small kitchen appliance and garment care appliance categories, with estimated market shares of 12 percent, and 15.5 percent, respectively. Electrolux is the dominant supplier in the floor care appliance category, with an estimated market share of 13 percent.
The study says that around 405 million small kitchen appliances, garment care appliances and floor care appliances were shipped worldwide in 2005, worth more than $16.7 billion. The market is forecast to reach 457 million units in 2010, with corresponding revenue forecast at $18.4 billion. Asia Pacific is forecast to be the major driver of growth. Within Asia Pacific, China is the market with the greatest potential, due to its huge household numbers and rising income levels.
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