Seventy-two percent of U.S teens expect to have a new consumer electronics (CE) product for back to school this year, according to a recent survey from the Consumer Electronics Association (CEA).
According to the study, Back to School CE Spending, parents and teens expect to spend U.S. $3.1 billion for CE devices this year for back to school. Topping the list were calculators and computers.
"While calculators have been a staple on back to school shopping lists for some time now, computers are a relatively recent 'must-have' item," said Steve Koenig, CEA senior manager of industry analysis. "As a result, average household spending on back to school supplies is on the rise. In fact, we forecast that 67 percent of parents intend to spend between $100 and $500 on back to school items this year."
Teens are shopping too, with almost 70 percent of teens expecting to spend some of their own money on supplies. CEA estimates teen spending will amount to $600 million specifically for CE devices. Teens will buy MP3 players in addition to calculators and computers.
MP3 Players â€“Essential Tools for School?
"The fact that teens would be willing to spend so much of their own money speaks to the discretionary spending power of this market segment," says Koenig. "That they would choose to spend their money on CE devices shows how highly teenagers value these items as essential tools for school."
Tax Holidays Help
The creation of sales tax holidays for computers and computer-related products makes it easier for parents and teens to acquire these technologies for school-related use. CEA calls this an innovative way to help bridge the digital divide that exists in U.S. classrooms.
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