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The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households in 2005 to more than 131 million households by 2010, according to research firm In-Stat.
"AOL, Google, Yahoo!, MSN, Apple, major broadcast TV networks, pay-TV services, and local TV stations are all working on ways to blend their video assets with personalized TV services," said Gerry Kaufhold, In-Stat analyst. "The future of television is slowly being defined online, where the big Internet portals are finding ways to blend professional video with their high-touch services that follow consumers from screen to screen during the course of a typical day."
The In-Stat research, Online Content Aggregators - AOL, Google, Yahoo!, MSN, Apple - Slowly Defining the Future of Television, found that:
Worldwide broadband households will more than double between 2005 and 2010, growing from about 194 million in 2005 to more than 413 million by 2010.
12.8 percent of current broadband households already regularly view professional content via Online Content Aggregators.
Traditional broadcast TV networks are finally figuring out that they need to capitalize on "all this personalization stuff" or will face trouble, In-Stat says.
Pay-TV services have realized that personalization is the trend for the future and will take action to avoid being left behind as TV expands onto the Internet.
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