Dell Rises to Second Spot in Japan PC market in Q2 Aug 2, 2006

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According to Reuters, Dell Inc. edged out Fujitsu Ltd. in April to June to become the second-largest PC supplier in Japan, research firm IDC said.

Dell is already the world's largest personal computer vendor, but Tokyo-based NEC Corp. and Fujitsu have been the largest and second-largest PC suppliers in Japan in recent years.

While Fujitsu put a cap on shipments to reduce channel inventory and stayed away from low-margin deals, Dell used aggressive pricing and advertising campaigns to boost its market share, an IDC report said.

Overall PC shipments in Japan, the world's third-largest personal computer market in unit terms, fell to 3.41 million units in April to June, down 2.3 percent from a year earlier and the first decline in more than 3 years as the World Cup soccer tournament prompted household spending to go to TVs and other home appliances.

NEC kept a top spot with a 19.6 percent share in April to June, followed by Dell with 16.1 percent and Fujitsu with 15.6 percent.

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