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Sony Releases Fourth 2006 CSR Report
Jul 26, 2006
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Sony Corporation (Tokyo) issued its fourth annual Corporate Social Responsibility (CSR), covering its activities relating to corporate social responsibility in fiscal year 2005. Highlights of the report include the company's Environmental Conservation Activities, RoHS directive measures, efforts to promote diversity among its employee ranks, and monetary contributions and employee volunteerism.

Sony’s CSR activities, including corporate governance practices and social and environmental activities from a global and diverse business perspective, are detailed in the report. To increase transparency and comprehensiveness, Sony said, the latest report provides a more detailed explanation on CSR activities, including global quantitative data and graphs, relating to Sony resources and relevant social issues. It also includes messages and interviews with the members of Sony top management, and internal and external stakeholder opinions.

Japanese and English versions were released together, with a Chinese version to be published this autumn.

Environmental Conservation Activities
Environmental conservation activities by Sony included the establishment of mid-term environmental targets, called Green Management 2010 – a follow-up to Green Management 2005. In setting the new targets, Sony conducted information exchange meetings with several environmental NGOs, considered the conclusions drawn from its review of Green Management 2005, and looked to legislative trends that could affect Sony Group in the medium- to long-term.

Sony's three basic goals when setting the targets were:

  • utilize cutting-edge techniques
  • set targets for reduction of absolute environmental impact
  • act as a global corporation.

    Green Management 2010 encompasses general indicators, greenhouse gas issues, resource use indices, and more specific, individual targets.

    RoHS Directive Measures
    Sony established its own global standards for management of chemical substances, “Management Regulations for the Environment-Related Substances to be Controlled which are included in Parts and Materials” and is implementing control of certain specified chemicals in parts and materials. Sony also established the “Green Partner Environmental Quality Approval Program” in 2002, which outlines Sony’s Green Partner Standards, the standards for chemical substance management and audits suppliers based on these standards. In fiscal 2005, approximately 3,500 supplier and 200 OEM suppliers were certified as Green Partners.

    Sony prohibited the use of the six RoHS substances in parts and materials by the end of fiscal 2005 and Sony says that, except for some complex systems, it eliminated the materials from all Sony products world-wide, not only for the European market where RoHS restrictions went into effect on July 1, 2006.

    Promoting Diversity
    Sony established the Diversity Project “DIVI@Sony” (DIVI= Diversity Initiative for Value Innovation) to promote respect for human rights and provide equal opportunities. To this end, the company is promoting diversity among its personnel as a component of CSR. On July 2005, it launched DIVI@Sony in Japan, a project reporting directly to the Group president. As its first step to address the wide issue of employment diversity, the project is focusing on gender diversity, with the aim of fostering greater job opportunities for female employees.

    The group is also striving to improved the disabled employee ratio in Japan.

    Social Contribution Activities
    The company's social contribution activities focus on education, particularly science education, as well as arts, music and culture. These contributions come in the form f monetary donations as well as employee volunteerism. In fiscal 2005, Sony spent approximately 4.2 billion yen (approx U.S. $36 million) on social contribution activities and nearly 30,000 Sony Group employees in 21 countries participated in volunteer activities.

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