Business appliance maker Xerox Corporation completed a multimillion-dollar deal with retailer Staples Inc., placing more than 1,200 Xerox Phaser(R) network color printers in Staples stores throughout the U.S.
Seeking to replace competitive black-and-white printers, Staples turned to Xerox for technology that would capture customer attention, save store associates' time and cut store costs. Staples previously sent each store pre-printed color forms for signs, shelf tags and labels, upon which associates then printed specific details like prices or sale offers in black-and-white.
After evaluating the process, Staples and Xerox collaborated to develop a simpler and more productive method for in-store network printing. Instead of depending on standard color forms shipped from a central location, each Staples store now prints shelf tags, sale signs and other point-of-sale materials on-demand and in full-color on a Phaser 8400.
In addition, Xerox worked with Staples to standardize Staples' labels and signs, reducing the number of forms from 20 to five. The new process reportedly cuts several steps and helps store associates print signs faster and with fewer errors, giving them more time to serve customers.
Xerox's color product line includes printers, digital copiers, multifunction systems and production printing systems with starting prices as low as U.S. $499 and speeds from 5 ppm to 110 ppm.
to Daily News