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Daily News

Father's Day Means $8 Billion in U.S. Sales
Jun 9, 2006
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Father's Day gift sales in the U.S. are approximately U.S. $8 billion, according to New York-based brand and customer loyalty consultancy Brand Keys, Inc.

Three out of every four consumers celebrate Father's Day, spending an average of $115. The firm said 49 percent of the total amount spent on gifts, or about $3.920 billion, goes to buy clothing and gift cards. The other half breaks out like this:

  • tools - 11 percent or $880 million
  • wine/alcohol - 9 percent or $720 million
  • CDs - 9 percent or $720 million
  • books - 7 percent or $560 million
  • electronics - 7 percent or $560 million
  • phones - 5 percent or $400 million
  • computers - 3 percent or approx. $240 million

    "While not quite as much money is spent on fathers as mothers ($8 billion for dads and $11.5 billion for moms), it represents an enormous retailing opportunity for brands," said Brand Keys President Robert Passikoff. "Our survey indicates that 75% of consumers will be celebrating the holiday one way or another, and that they'll be spending an average of $115.00 to recognize the special position dads hold."

    The consulting firm even broke out where the gifts will be purchased:
  • department stores - 29 percent
  • discount stores - 28 percent
  • specialty outlets - 27 percent
  • online- 16 percent

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