Sony Computer Entertainment Europe (London) said the PlayStation®3 will be launched in the PAL territories of Europe, Africa, the Middle East, and Australasia on March 23, 2007, at a price of 599 euros (approx. U.S. $775). Other pricing will be: 425 United Kingdom pounds; Australian $999.95; and New Zealand $1,199.95.
Sony said it is responding to retail and consumer demand in initially offering only the 60GB model, with the 20GB model to follow later in the year, depending on demand. Sony expects one million PS3 units will be made available during the initial launch period. SCEE also announced a launch line-up of more than 30 game titles for the PS3. Concurrent with the European launch will be the release of a new system update for the PS3.
to Daily News